Place Identity of Heritage Tourism from Tourist Perspective: A Case Study of Quanzhou City

Abstract

The place identity of heritage tourism has not been adequately explained. Based on the survey of Quanzhou, the research uses qualitative research methods to abstract data and encode it through grounded theory. From tourists' perspective, the study found that the place identity in heritage tourism includes two dimensions: soft power identity and emotional identity. Specifically, economic and educational identity is an essential manifestation of soft power identity. Emotional identity includes two levels: entertainment and culture. The study suggests that relevant departments can focus on these aspects to develop Quanzhou's cultural heritage tourism, actively cultivate tourists' place identity and promote the sustainable development of Quanzhou's cultural heritage tourism.