The Development of a New Line of Products in Tshi Company-- A Case Study of the Project "Perfume"

Abstract

The perfume industry enjoys a high reputation in the global market. It is a fashion element, representing nobility, elegance and even a warm and charming experience. Paris, which leads the fashion standard of perfume in the world, not only has the advantage of geographical environment, but also has the professional design concept of big brands, as well as the top original designers and manufacturers with strength. The Tshi Group has developed its own perfume brand by taking advantage of the location of its subsidiary Tshi France in France. This paper puts forward some views on the market positioning of new products, difficulties encountered in production mode and how to deal with and solve these problems, in the hope of providing reference for business of similar qualities and other researchers interested in this field.