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Analysis on the Satisfaction of Hangzhou Villagers with the Rural Cultural Industry Construction under the Background of Rural Revitalization Strategy

Naping Bao, Jiahui Cai, Yan Jin, Wenjie Yang, Zhuofan Zhong


In the context of rural revitalization strategy, cultural industry as a pillar industry of national economy has great research value. This paper takes several villages in Hangzhou as an example, investigates villagers' satisfaction with the construction of local cultural industry in each village, constructs an evaluation structure of satisfaction with rural cultural industry, and uses hierarchical analysis to determine the weights and obtain a quantitative satisfaction evaluation system. This system is used to further analyze the satisfaction of villagers with different levels of education with the cultural industry in villages. Finally, the shortcomings of cultural industry construction are found and effective improvement measures are proposed to help rural revitalization.


Rural Cultural Industry; Factor Analysis; Hierarchical Analysis; Differential Analysis

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DOI: http://dx.doi.org/10.18686/fm.v7i2.4355