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Analysis of Shanghai's Exhibition Competitiveness Based on Porter's Diamond Model

Shuyi Hou

Abstract


With the four sessions of the China International Import Expo successfully held in Shanghai, the exhibition industry in Shanghai has also been revitalized in the post-epidemic era. Based on the theory of Porter's "Diamond" model, the article studies the overall competitiveness of the city's exhibition industry by analyzing several aspects of production factors like demand conditions, related support industries, industrial strategies, structure and peer to peer competition, government and opportunities of Shanghai's exhibition industry. At present, Shanghai's exhibition industry has the problems of immature digital transformation and immature policies for the introduction of exhibition talents. Based on that, the article provides suggestions for the subsequent sustainable development of Shanghai's exhibition industry in response to these problems.

Keywords


MICE Industry; Michael Porter Diamon Model; Shanghai; Internet Accelerated Speed; China International Import Expo

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References


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DOI: http://dx.doi.org/10.18686/fm.v7i2.4386

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