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Research on the Management and Development of Online Tourism in the New Era

Jiahui Yang


As a new business form produced by the perfect combination of tourism and e-commerce, online tourism has shown a rapid development momentum in recent years. In recent years, the transaction scale of China's online tourism market has increased sharply. This explosive growth rate has made online tourism a remarkable industry and had a great impact on people's tourism consumption habits and ways. However, with the rapid development of China's online tourism industry, the industry is also full of great challenges such as price war and difficult tourism operation supervision. Firstly, by introducing the relevant knowledge background, this paper shows the convenient experience brought by "online tourism management" from the advantages and related applications of online tourism management, points out the relevant regulatory difficulties, and explores the Countermeasures for the relevant regulatory difficulties from the regulatory difficulties.


Online Tourism Management; Advantage; Regulatory Difficulties

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DOI: http://dx.doi.org/10.18686/fm.v7i2.4387