Analysis of the Impact of Takeaway Companies' Spending Strategies on Profits
Abstract
This paper studies the impact of sales expenses and employee wages on corporate profits. By using the multiple linear regression model commonly used in econometric analysis, an empirical analysis is carried out based on the micro data of takeaway companies in five provinces and cities including Beijing. The results show that, at least in the short term, both sales expenses and employee wages have a positive impact on the profits of takeaway companies; among them, the impact of sales expenses is greater, and the promotion of profit growth of takeaway companies is also more obvious.
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DOI: http://dx.doi.org/10.18686/fm.v7i3.4426
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