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Market Analysis of Digital Transformation Path of China's Large Auto Manufacturing Enterprises

Zhao Wang


Cars are a big part of the big technological revolution. With the continuous progress and development of science and technology, the combination of automobiles and the Internet has gradually become more intelligent.At the same time, with the rapid development of the automobile manufacturing industry, the market competition in the automobile industry has become increasingly fierce. In order to improve the core competitiveness of enterprises, most of the automobile manufacturing industries have begun to look for ways to transform. For the automobile manufacturing industry, it is necessary to grasp the needs of the development of the times in order to effectively improve the market competitiveness.Therefore, whether an automobile manufacturing enterprise can successfully transform is the key to enterprise development. For example, the exploration of my country's Changan automobile manufacturing enterprises on the road of transformation has achieved remarkable results. It has improved the competitiveness of enterprises in the market with advanced technology and excellent management.Based on this, this article will analyze the digital transformation strategies of China's large automobile manufacturing enterprises through cases.


Large Automobile Manufacturing Enterprises; Digital Transformation; Market Competition; Approach

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DOI: http://dx.doi.org/10.18686/fm.v7i3.4523