The Study on the Influencing Factors of the Elderly’s Willingness Towards the Mobile Payment

Abstract

The society is facing an aging issues in the next few decades, both in China and overseas. At the same time, the promotion of the digital currency has become a trend all over the world. Thus, by studying the influencing factors of the elderly’s attitude towards mobile payment, which is analogous to the payment of digital currency, a better understanding about the obstacle and how to spread it can be gained. This dissertation uses both a quantitative and qualitative method through field research and online questionnaires. And a basic model of evaluating the “attitude” is established. After a more detailed discussion into this two aspects, a conclusion can be drawn that the personal situation has much larger effects than platform situation itself, having a consistent effect on the attitude towards mobile payment. What’s more, the elderly hold a more positive attitude and further acknowledgement on digital currency then general recognition. Based on the research and discussion, a few recommendations are given in this dissertation, to give reference for the future development of the mobile payment.