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Status Quo of Pet Stores in China--Taking Chengdu as an Example

Tingting Yang, Wei Zhong


As the most intensive front stores in the pet industry at present, pet stores connect the rapid circulation of pets, commodities, people and services through consumers, brand services, supply chain, practitioners, pets themselves and consumers, Therefore, under the background of the rapid growth of Chinese “pet economy”, pet stores should flourish, and community stores should blossom everywhere. However, the fact is that a large number of pet community stores have fallen into operational difficulties. The change of external environment, the squeeze of e-commerce, the increase of competitors on the track, and the limitations of operators’ own thinking and ability are all serious problems facing traditional pet community stores. This paper attempts to clarify the reasons for these difficulties and the deep rooted facts, so as to provide some suggestions for the transformation of traditional pet stores.


Pet Store; E-Commerce; Pet Industry; Transformation

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Included Database


“2021 White Paper on Chinese Pet Industry”, Pet Industry Branch of China Animal Husbandry Association guided and sent to read the pet industry big data platform,January 2022.

“2022 China Economy Industry Market Outlook and Investment Research Report ”, China Business Industry Research Institute, July 2022.

“2022-2027,China Pet Industry Market Outlook Forecast and Investment Strategy Planning Analysis Report”, Foresight Industry Research Institute, May 2022.

“2021 Pet Thematic Research Report ”, Mob Research Institute, November 2021.

“Reconstruction of the Digital Construction of human-pet Relationship from the Perspective of the full Life Cycle -- White Paper on the Crowd Strategy of Tmal X Roland Berger Pet Brand”, Tmall Pet Industry, Brand Strategy Department of Taobao Tmall Merchants, Roland Berger Strategic Consulting company, May 2022.

DOI: http://dx.doi.org/10.18686/fm.v7i3.4563