Brand Marketing of Chinese Non-profit Organization: Dilemma, Experience and Enlightenment--Taking the Porcelain Doll Rare Disease Care Center as an Example
Abstract
In recent years, with the rapid development and sharp increase in number, non-profit organizations in China are also confronted with the challenge of lack of resources and fierce competition. Non-profit organizations should make use of brand marketing and improve their own brand awareness in order to obtain more resources. This article analyzes the current situation and difficulties of brand marketing of China non-profit organization, draws lessons from the successful experience of "porcelain doll" brand marketing, and provides suggestions for the brand marketing of China non-profit organization.
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DOI: http://dx.doi.org/10.18686/fm.v7i3.4618
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