Optimizing Internal Management of the New Energy Vehicle Companies Under the Background of the Oil Crisis

Abstract

The purpose of this study is to examine what factors Chinese consumers consider when choosing traditional and new energy vehicles (here below as NE or NEV), and to what extent. This paper hopes that the research findings can give new energy vehicle companies some scientific insights, allowing them to better understand the real needs of customers. In this way, enterprises can optimize management, seize customers to occupy market share, and make better use of the opportunities brought by the oil crisis to new energy sources. This study adopts the method of qualitative analysis, draws on the main forms in the TPB model, and adjusts the variables appropriately, to further fit the characteristics of the Chinese market. The study found that self-identity, risk concerns and environmental concerns have a positive impact on purchase decisions; it is suggested that companies can use this finding to actively adjust their team awareness, so that organizations and teams can fully understand the huge difference between new energy and traditional automobile markets (Bricknell, 2021), consumers' purchasing behavior, and make corresponding coping strategies, and ultimately achieve corporate strategic goals.