• Login
  • Register
  • Search

Optimizing Internal Management of the New Energy Vehicle Companies Under the Background of the Oil Crisis

Ying Zhou, Assoc.prof. Dr. Siti Rohaida


The purpose of this study is to examine what factors Chinese consumers consider when choosing traditional and new energy vehicles (here below as NE or NEV), and to what extent. This paper hopes that the research findings can give new energy vehicle companies some scientific insights, allowing them to better understand the real needs of customers. In this way, enterprises can optimize management, seize customers to occupy market share, and make better use of the opportunities brought by the oil crisis to new energy sources. This study adopts the method of qualitative analysis, draws on the main forms in the TPB model, and adjusts the variables appropriately, to further fit the characteristics of the Chinese market. The study found that self-identity, risk concerns and environmental concerns have a positive impact on purchase decisions; it is suggested that companies can use this finding to actively adjust their team awareness, so that organizations and teams can fully understand the huge difference between new energy and traditional automobile markets (Bricknell, 2021), consumers' purchasing behavior, and make corresponding coping strategies, and ultimately achieve corporate strategic goals.


Opportunities; New Energy Vehicles; Optimize Management

Full Text:


Included Database


Luck R. Design research, architectural research, architectural design research: An argument on disciplinarity and identity[J], Volume 65, 2019, Pages 152-166.

Aldeguer C. BYD Company Limited: A Case Review[J]. SSRN Electronic Journal. [Internet] Available from: https://doi.org/10.21 39/ssrn.2422240 [2010].

Ajzen L. Organizational Behavior and Human Decision Processes,The theory of planned behavior. Volume 50, Issue 2, 1991, Pages 179-211.

DOI: http://dx.doi.org/10.18686/fm.v7i3.4619