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A Case Study of New Oriental Digital Transformation Path

Feiyun He


Recently, while Oriental Selection catapulted to fame, driving up the share price. New Oriental has walked out a new road of digital transformation, and also provides a learning sample for other enterprises in digital transformation. Based on the literature research, this paper discussed and sorted out the paths, strategies and methods used to guide the digital transformation of enterprises. Then the sparrow anatomy method was used to analyze the typical cases of New Oriental transformation practice while the path selection and strategy combination of New Oriental digital transformation are studied and analyzed. In this essay, theory is combined with practice to explore its rules and it provides valuable suggestions and guidance for the successful implementation of enterprise digital transformation.


New Oriental; Digital Transformation; Paths and Strategies; Digital Capability

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DOI: http://dx.doi.org/10.18686/fm.v7i3.4637