Investigating the consumers’ intention on buying green products
Abstract
This paper aims to explore the formation mechanism of consumers' purchase intention of green products, and the deep-seated reasons that hinder green products, especially why the consumption trend of green products is low in eastern culture. The theory of this paper is planned behavior, and the method is systematic review with qualitative and quantitative analysis. 1) We find that consumers’ attitudes significantly effect on the intention to purchase green products. 2) Mediating effects illustrates that attitudes of consumers have strong influence on the subjective norms. 3) Results are stable under various evaluations.
Keywords
Full Text:
PDFReferences
Ajzen, I. and Fishbein, M. (1980) Understanding attitudes and predicting social behaviour. Englewood Cliffs, N.J. : Prentice-Hall.
Ajzen, I. (1985) ‘From intentions to actions: A theory of planned behavior’, in Action Control. Berlin: Springer Heidelberg.
Arvola, A., Vassallo, M., Dean, M., Lampila, P., Saba, A (2008). Predicting intentions to purchase green food: the role of affective and moral attitudes in the theory of planned behavior. Appetite, 50(2-3), 443-454.
Berger , I. E. & Corbin R. M. (1992) ‘Perceived consumer effectiveness and faith in others as moderators of environmentally responsible behaviors’, Journal of Public Policy & Marketing, 11(2), pp.70-90.
Chen, C. Y. & Kao, Y. C. (2005) ‘Development and analysis of a framework for evaluating a green production and consumption system’, Journal of Humanities and Social Sciences, 1(1), pp.1-17.
Chen, L. (2013) ‘A study of green purchase intention comparing with collectivistic (Chinese) and individualistic (American) consumers in Shanghai, China’, Information Management and Business Review, 5(7), pp.342- 346.
Coleman, K.J., Bahnan, N., Kelkar, M. & Curry, N. (2011) ‘Walking the walk: How the theory of reasoned action explain adults and students intention to go green’, The Journal of Applied Business Research, 27(3), pp. 107-116.
Dunlap, R. & Scarce, R. (1991) ‘Environmental problems and protection’, Public Opinion Quarterly, 55(4), pp. 651-72.
DOI: http://dx.doi.org/10.18686/fm.v7i3.4898
Refbacks
- There are currently no refbacks.
