A Quantitative Study on the Factors Affecting the Adoption of the Online-Banking in China
Abstract
From the review, this section has managed to show that previous literature supports the TAM model of technological acceptance which indicates that the adoption of new technologies is largely dependent on the customers’ perceived ease of use, perceived usefulness, prior computer experience and past consumption as well as the increased convenience. More so, consumers’ previous experience with other related technologies has been found to relate positively with the adoption of online banking.
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DOI: http://dx.doi.org/10.18686/fm.v7i4.4901
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