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Marketing of Dove in India

Ruihong Yuan


This report is aimed to analyze the possible operation of Dove in India. This report begins with a comparative analysis of the marketing mix of Dove and Olay. Then a comparison in the macro environment between India and UK will be made. Finally, this report will discuss the suitable marketing strategy that Dove can adopt in India and make some recommendations.


Marketing; Environment; Recommendations

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Included Database


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DOI: http://dx.doi.org/10.18686/fm.v7i3.5374