• Login
  • Register
  • Search

Feasibility Research on Substituting Imports for Domestic Sports Goods

Yawen Xue


China has unparalleled and advanced manufacturing capabilities which is known as “the world's factory”, the emerged development of the manufacturing has led to domestic substitution and got far-reaching implications for many industries such as internet sector, the hard tech space, notably semiconductors, industrials, AI, robotics, medical tech and cleantech, the traditional garment manufacturing industry is particularly impacted. A large number of sportswear OEM factories are all around the southeast coast like Jiangsu, Zhejiang, Fujian and Guangdong, they helped those sports brand get to be manufactured, also for the new start-up to be brand up. They cover all the supply chain from raw materials to commercialization with top quality in the world.


Domestic Sports Goods; Import; Sports Brand

Full Text:


Included Database


Dubinsky Y, Sports, Brand America and U.S. public diplomacy during the presidency of Donald Trump[J]. Place Branding and Public Diplomacy, 2021: 1-14.

Benesbordi A, Fesanghari J, Ranjbar S, Bidkhori N, (2019). The Effect of Brand, Design and Price on Perceived Quality and Re-Intent of Customers to Purchase Sports Brand Shoes. New Approaches in Exercise Physiology, 1(1), 117-138.

Lee JM. A Study of Sports Brand Collaboration Differentiation Strategy Analysis Using Mixed Research Methods[J]. Korean Journal of Sport Management,2020,25(3).

Su KH, Han SI. Effects of Sports Brand Collaboration Product Characteristics on Brand Value and Loyalty[J]. Korean Journal of Sports Science,2020,29(1).

DOI: http://dx.doi.org/10.18686/fm.v7i3.5376