Analysis of Muyuan Foods Co. Ltds Integration Strategy Based on Industry Structure
Abstract
China's State Council revised the regulations on pig slaughtering in order to emphasize the supervision standards of pig slaughtering and strengthen the responsibility system for pig slaughtering. In the same year, the International Food Forum held in Shenzhen, advocating the development of modern scale agriculture. Because of China as a big country in pig production and pork consumption, this paper selects Muyuan Foods Co. Ltd as a case study that is the leading enterprise in the pig industry, then analyzes the integration strategy of Mu Yuan in the past 29 years from the industrial structure, and objectively describes its strategic course. Combining the static and dynamic perspectives in practice, this paper analyzes the general strategy of pig enterprises' development integration with its own characteristics.
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DOI: http://dx.doi.org/10.18686/fm.v7i4.5409
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