Research on Marketing Strategies of Food Companies in the Era of Big Data

Abstract

With the continuous development of economy and technology, people's living standard is also improving, food safety has always been a topic of concern for consumers, and the market environment of food enterprises in the context of big data era has undergone great changes. This paper studies and analyzes the marketing strategies of food enterprises in the era of big data. Firstly, the importance of food enterprise marketing in the era of big data is explained. Secondly, by analyzing the impact and points of food enterprise marketing in the era of big data. Finally, the current development status of big data is combined with targeted rationalization suggestions, hoping to provide reference and practical guidance for domestic food enterprises in the future healthy development.