Analysis of Innovation in Enterprise Marketing Strategy Using Big Data

Abstract

The marketing strategy is a crucial element in the growth of business. Success in creating a marketing strategy equates to success in capital accumulation. The primary goal of business development is to increase profits, the successful operation and long-term development of market strategies are connected to how products or services are sold. In the era of big data, marketing channels have evolved from a single model to one that is diversified, posing opportunities and difficulties for marketing efforts. As a result, improving a company's marketing strategy aids in market share acquisition. The marketing performance will be directly affected by the information's acquisition, processing, storage, and release. This study investigates how businesses can adapt to new developments by marketing strategies in the big data era.