Research on Strategies of Physical Stores to Cope with the Impact of E-Commerce
Abstract
In recent years, with the development of Internet technology and information society, e-commerce has taken an increasing proportion in the shopping and consumption of Chinese residents, and the real economy has been greatly impacted. This paper focuses on how offline physical stores confront the changes and challenges of the network information era, and proposes corresponding countermeasures based on the advantages and disadvantages of physical store compared with e-commerce platform.
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DOI: http://dx.doi.org/10.18686/fm.v7i6.5771
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