Influencing Factors of Used Car Purchase Intention for Guizhou Consumers Based on Consumer Psychology Theory

Abstract

In recent years, with the rapid growth of China's economy, the price of automobiles has continued to decline, and the maturity of people's consumption concept and the improvement of life requirements have driven the skyrocketing of automobile consumption. As one of the automotive aftermarkets, the used car market has ushered in an unprecedented golden age. Consumers are the key to the survival of the used car market. A correct grasp of the basic principles of consumer decision-making and what factors affect their purchases will help formulate market and business strategies. The three objectives are to analyze the influencing factors of the consumer in used car purchase intention, to explore the effect of the theory of consumer psychology in used car sales, and to suggest better policies in used car markets in Guizhou.