The Influence of Online Consumer Credit Finance Platform on Sichuan College Students’ Pre-Spending Intention
Abstract
The rapid development of information technology and the economy has accelerated the integration of the internet and finance, prompting changes in consumers' attitudes and behaviors toward money. In the era of Internet consumer finance, more and more college students have joined the ranks of Internet financial management. As a unique consumer group, they occupy an important position, and their financial management behavior is the focus of social attention. The three objectives are to explore the current Sichuan college students’ pre-spending intention, investigate the relationship between the consumer credit platform and college students, and propose the proper consumption view for college Sichuan by using consumer credit finance.
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DOI: http://dx.doi.org/10.18686/fm.v7i5.5968
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