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Study of Influencing Factors of Community Tourism Marketing Targeting on Sichuan Silver Age Group Usage Intention

Xu Deng


Continuous monitoring of market trends is one of the essential responsibilities that marketing scientists and practitioners should perform. Tourism is significantly influenced by major demographic, cultural, and economic trends. In the past few years, there has been considerable debate about the fundamental demographic changes across China. One of the main issues Sichuan raises is an aging population, which will have local solid tourism potential. The three objectives are to analyze the influence mechanism of community tourism marketing on the silver age group in Sichuan, to explore the relationship among marketing elements to user intention in tourism, and to evaluate the improvement of purchasing definition of aging groups in community tourism products.


Community Tourism Marketing; Silver Age Group; Usage Intention

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DOI: http://dx.doi.org/10.18686/fm.v7i5.5970