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Analysis of the Strategy of Homestay Business Management in Rural Tourism Development

Qiaoyan Zhang


With the development of China's economy and the improvement of people's living standards, tourism has gradually become an important part of the national economy. As an emerging form of tourism, rural tourism attracts more and more people to visit and relax with its unique natural environment, cultural landscapes, and simple way of life. In the process of rural tourism development, homestays are one of the core resources of rural tourism. This article investigates and analyzes the current situation and management of rural tourism and homestays, explores the problems and causes of rural homestay management, and proposes some effective solutions through literature research at home and abroad.


Rural Tourism; Homestay Operation; Strategy Analysis

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Teare RE. Themed editorial: How could rural tourism provide better support for well being and socio-economic development?[J]. Worldwide Hospitality and Tourism Themes, 2023(1):15.

Chen JL. Effects of Knowledge Management on the Operational Performance of the Homestay Industry[J]. International Journal of Marketing Studies,2016(4):88.

DOI: http://dx.doi.org/10.18686/fm.v8i4.6063