Research on the Social Impact of Silver Internet Celebrity Effect: A Case Study of Ten Silver Internet Celebrities in South Sichuan

Abstract

In recent years, with the rapid growth of China's elderly population, with the emergence of digitalization and multimedia, a new network group - silver-haired Internet celebrities has grown up in the electronic information age. The emergence of silver-haired Internet celebrities has brought new changes to the public's general perception of the aging of today's society, and has also brought certain impacts to today's society. This paper takes ten silver-haired Internet celebrities in southern Sichuan as an example to explore the causes of today's silver Internet celebrity effect, focus on analyzing the negative and positive impacts of this phenomenon, and finally in view of the negative impact brought about, this paper proposes several improvement measures to make the silver Internet celebrity effect more reasonably integrated into today's society, and also provide certain reference significance for China's aging to a certain extent.