Leading a Happy and Pure Lifestyle A study of Lepur’s Marketing Strategy
Abstract
Since 2014,Lepur has devoted itself to dairy production.In about 10 years it has become one of the most popular brand in the business with various product lines, which is known as LeChun YouPin.In this study I would analyse Lepur’s marketing strategy in three perspectives: brand positioning strategy ,brand communication ,and ultimately,their repositioning strategy.The proposal of the study is to show a successful way of the dairy company of making a simple product into something a bit luxurious and popular.
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DOI: http://dx.doi.org/10.18686/fm.v8i1.6159
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