The Influence of Time-Honored Brand Attributes on the Purchase Intention of Consumers in Yinchuan, Ningxia

Abstract

Old brand as a witness of Chinese history and culture, is the precious wealth of the Chinese nation, but not well adapt to the development of the market environment and the new market in the 21st century, in addition to the familiar, such as crown garden, quanjude brand out of their own predicament to find new development, most other old brands began to decline, barely maintain the status quo, even forced to withdraw from the market. Peter Drucker, a master of management, said that the organization of the 21st century should rely on brands to compete. Our time-honored brands also have natural advantages in the process of development, while China's time-honored brands develop unsatisfactory.