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Study on the Influence of Service Quality on consumer loyalty in Chengdu Pet Hospital

Xiaoli Ai

Abstract


With the development of social economy, people enrich material and spiritual life, make pets gradually appear in people's field of vision, become a partner and emotional, whether empty nest elderly, solitary youth, dink family, or accompany the growth of children, pets occupy a place in human life, not only dogs and cats as a pet, more and more different pet also by everyone. With the change of China's economic structure, the number of people living alone in urban areas increases, and the population structure such as aging and fewer children is gradually formed. In the future, the demand for pet company will be more vigorous, and the penetration rate of domestic pet pets in China will have room for further improvement. The continuous improvement of the number of pets and the pet penetration rate will lay a solid foundation for the sustainable development of the pet medical market. When it comes to customer service, there are several topics around: what are the sales skills that make customers irresistible, how to stick to customers, how to improve customer loyalty and satisfaction, and how to recover customer loss. The essence of service is to find needs and meet the needs.


Keywords


Service Quality; Consumer Loyalty

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References


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DOI: http://dx.doi.org/10.18686/fm.v8i1.6192

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