A Study on the Influence Mechanism of Young Consumers' Willingness to Share Bicycles-- A Case Study of Nanning City

Abstract

In recent years, the rapid economic development has gradually led the society to transition from shortage economy to surplus economy. Meanwhile, with the rapid development of mobile Internet, intelligent terminals, big data and cloud computing, the sharing economy is booming, and it is transforming the traditional industries of all walks of life. At present, the business model of sharing economy has widely penetrated into all kinds of industries from consumption to production, effectively promoting the innovation and transformation and upgrading of traditional industries. In the travel market, the rapid development of shared bikes has made it synonymous with the sharing economy. The rapid growth of urban population has accelerated the urbanization process in China, but also brought big city diseases such as traffic congestion and environmental pollution. In the travel market, although the emergence of online ride-hailing provides users with richer travel solutions, to some extent, the "last kilometer" is still a travel pain point that consumers urgently need to solve. In this case, bike-sharing platform enterprises enter the market with the pile less bicycle model. The innovative business model of bike-sharing and the concept of "green travel" advocated by them have been favored by the general public and encouraged and supported by the government.