Study on the Factors of Customer Satisfaction on Consumer Purchase in Sichuan-Taking Aviation Service Industry as an Example
Abstract
With the progress of technology and the popularization of service standardization and standardization, the gap between aircraft hardware and service quality in the aviation industry is gradually narrowed, the homogenization of aviation products is becoming more and more obvious, and the competition among airlines is becoming more and more fierce. In addition, in order to solve the structural problems of the aviation industry, the various airlines not only strive to control the costs, but also try their best to improve the service quality and compete in the market by enabling customer satisfaction. This is because customer satisfaction is not only directly related to customers' repeated purchase behavior and loyalty, which is conducive to the development of the enterprise, but also affects the profit and market share of the enterprise.
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DOI: http://dx.doi.org/10.18686/fm.v8i1.6196
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