Influence Factor of Consumers' Willingness to Choose Local Agricultural Products Consumption Channels in Yinchuan City, Ningxia

Abstract

With the rapid development of the Internet, the circulation channels of all walks of life have undergone tremendous changes. The Internet + agricultural products are becoming more and more deep, and the circulation channels of agricultural products are also growing and subverting the traditional model. Agricultural production is a mode of production formed by farmers with the season and local topography. Spring ploughing and autumn harvest, and what kind of terrain is suitable for crops, are not changed by the will of farmers. Therefore, the agricultural production is restricted by nature, and the seasonal production is obvious. Previous farm circulation mode is single, from vegetable to vegetable market traditional offline sales model, with the rapid development of the Internet, the traditional offline mode gradually developed into the combination of offline and online, small program community group, supermarket distribution home, etc., all kinds of innovation, humanized design, personalized service, diversified circulation mode. Agricultural products channels will only be more and more refined, diversified development.