Research on the Influence Mechanism of the Purchase Intention of the Value-Added Services of the Online Recruitment Platform Based on the Customer-Perceived Value - Taking the High Net Worth People in Shanghai as an Example

Abstract

With the rise of the "Internet + talent service" mode, the business practices and innovation in the field of online recruitment are surging. Major online recruitment platforms have successively carried out value-added services for C-end customers, and strive to create a set of job-seekers service business model that integrates joint suppliers, users and their own resources. When purchasing such value-added services, customers should consider the comprehensive comparison of economic value, functional value and psychological value of the product, and comprehensively consider the cooperative production between customers and consultants, tripartite service companies and recruitment website to jointly create value for customers. Product creation and service process have their own unique value creation attributes. Therefore, from the theoretical perspective of customer perceived value + value co-creation, and explore what factors influence customer perception and value co-creation in what way.