Study on the Influence of Service Quality of Food Delivery Platform on Customer Satisfaction Under O2O Mode ——Takes Consumers in Chengdu, Sichuan Province as an Example

Abstract

O2O (OnlinetoOffline) is an industry model that attracts online drainage and offline consumption. The O2O model connects online consumers with offline goods and services through the platform as a bridge. Takeout O2O means that consumers obtain stores and preferential information through online platforms, and then arrive at offline stores to complete consumption. Under the impact of the wave of mobile Internet, the Internet process of the catering industry is also accelerating. A variety of catering O2O modes have emerged: comments, group buying, takeout, reservation, etc., among which takeout, group buying catering and chain catering are the current mainstream modes. Eating is the first important thing in people's life. The catering industry has been one of the most important industries in China's social life since ancient times. As the so-called food is the day, in modern times, the catering industry in China also occupies an important position in the third industry. Nowadays, China's takeout industry is becoming more and more developed, which has spawned various takeout service platforms. There is an important relationship between the advantages and disadvantages of the food delivery platform and customer satisfaction. Therefore, this paper obtains the first-hand data through the questionnaire, screens and sorts out the data, analyzes and studies the impact of the service quality of the food delivery platform on customer satisfaction, and puts forward opinions and suggestions based on the empirical research results.