Study on the Influence Mechanism of Corporate Social Responsibility (CSR) on the Purchase Intention of Consumer Clothing Products in Chengdu Area

Abstract

The clothing industry is closely related to people's lives, and it is also the most closely connected. With the improvement of people's living standards, the development of the economy, the people are more and more confident, more and more faith, I observed that the demand of clothing is more and more diverse, people in addition to the quality of clothing products higher and higher, to the enterprise brand, reputation and other cultural and spiritual demand also more and more attention, and corporate social responsibility is an important factor affecting the consumer purchase intention. At present, China has become one of the largest garment producers in the world. Under the current background, this paper conducts an empirical study on the purchase intention of corporate social responsibility on garment consumers from the perspective of stakeholders, which has important theoretical and practical significance.