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Study on the Influencing Factors of the Customers' Intention of Continuous Use: Take Deyang City as an Example

Yong Zheng

Abstract


With the diversification of Internet usage scenarios, big data, the development of emerging technologies such as the Internet of things and the increasingly serious urban air pollution, our country Shared cycling this new travel mode arises at the historic moment, this is the combination of mobile payment, Internet of things, GPS positioning technology, aims to meet the demand of urban travel "the last kilometer" emerging way of travel, received the close attention of the society from all walks of life. The rapid development of economy makes the society gradually transition from shortage economy to surplus economy. Meanwhile, with the continuous maturity and universal application of information technology, the sharing economy also develops vigorously. The sharing economy has driven the transformation and upgrading of related industries, and is also transforming traditional walks of life. In the travel market, the rapid development of shared bikes has made it synonymous with the sharing economy. Many problems arising from the rapid development of shared bikes spawned by the sharing economy pose severe challenges to the sustainable development of shared bikes.


Keywords


Continuous Use Intention; Bike-Sharing; Impact

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References


Wang AJ. Research on the influencing factors and action mechanism of shared bike users' continuous use intention [D]. Chang'an University, 2019.

Yuan XF, Fang Y, Jin ZW. Study on the influencing factors of shared bike users [J]. Industrial Engineering and Management, 2019,24 (6): 9.

Liu JQ, Ke W, Liu C. Study on the influencing factors of shared bike users based on TAM-ECM model [J]. Soft Science, 2019,33 (7): 6.

Jiang BS, Guan F, Liu S. Study on the influencing factors of the continuous use willingness of bike-sharing users [J]. Science and Management, 2019,39 (3): 7.

Pan M. Factors of shared of users users Shared users [D]. Zhejiang Gongshang University, 2018.




DOI: http://dx.doi.org/10.18686/fm.v8i1.6206

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