The Influence Factor of the Purchasing Intention of Health Care Products for the Elderly Consumers in Sichuan

Abstract

As people in the health food consumption concept and consumption will have a fundamental change, health food in consumption attributes will gradually from optional consumer goods to optional consumer goods, health food is gradually from high-end consumer goods, gifts to dietary nutrition supplement, which will further promote the growth of health care products overall market size. With the increasing willingness of consumers to pay for health, the increase of the consumption of health care products and the improved awareness of health care products, the prosperity of the health care products industry is boosted, and the diversification of life scenes also provides more possibilities for the rapid growth of health care products.