Impact Mechanism of Service Quality on Repeated Purchase in Chengdu, Sichuan in the Context of E-Commerce Platform

Abstract

With the rapid development of the Internet economy, the scale of online shopping has shown an explosive growth, and it has become an important retail channel, injecting fresh blood into the development of China's consumption economy. According to the CNNIC (China Internet Network Information Center), as of June 2022, China's Internet users were 1.051 billion, and the Internet penetration rate was 74.4 percent. According to authoritative statistics, in 2022, China's e-commerce transactions will reach 42.93 trillion yuan, and the number of online shopping users will reach 840 million. According to incomplete statistics from a research institute, there are 4.7641 million e-commerce-related enterprises in China, and more than 60 million e-commerce employees.