Cross-Border E-commerce: A Review of the Literature 2000-2022
Abstract
In this paper, we searched the literature on cross-border e-commerce from 2000 to 2022 through the search engine in Web of Science database, mainly by the keywords of "cross-border e-commerce". The frequency and degree of application of marketing and management theories such as industrial structure theory, comparative advantage theory, economy of scale theory, consumer welfare theory, circulation theory, supply chain theory, and synergy theory in cross-border e-commerce research are clarified. The study shows that the most used and authoritative theories in cross-border e-commerce theory research are development trend theory, consumer welfare theory, production cost theory, and economy of scale theory.
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DOI: http://dx.doi.org/10.18686/fm.v7i6.6327
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