Study on Online Purchase Willingness of Clothing Products——Taking People in Sichuan as an Example

Abstract

With the rapid development of network information technology and the gradual improvement of logistics and transportation service system, the user scale of China's online shopping market still maintains a growth rate of tens of million at a high level. In clothing e-commerce enterprises, the interactive relationship around products does exist. In the case of unequal information, shopping websites usually provide customers with online customer service support, and provide more detailed product and service information through the direct communication between online customer service and customers. Such an interactive process can improve the consumer experience and build a trust relationship between consumers and clothing brands. Through effective and efficient interaction, consumer satisfaction can be improved, and ultimately achieve a win-win situation between enterprises and consumers. Therefore, there are more and more issues related to improving service quality and forming a benign relationship with consumers.