The Exploration and Research Path Analysis of Digital Marketing Strategy STP+4P Upgrading
Abstract
It discusses how to upgrade the traditional STP+4P marketing strategy, including the development of product strategy to co-create. Pricing strategies are dynamic, contextual, and free. Digitalization makes the boundary between offline channel and virtual channel disappear and multi-channel integration becomes the key. Brand value Brand, RTB, DMP, DSP delivery strategy, etc. This paper tries to explore the three key points of the core paradigm of marketing strategy and find a new direction.
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DOI: http://dx.doi.org/10.18686/fm.v8i1.6352
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