Research on Marketing Strategy of Enterprise Brand Management under New Media Environment
Abstract
With the comprehensive coverage of the Internet, the production of various industries in China has gradually changed from the traditional artificial to the intelligence, and digital products can be seen everywhere in the new era market, among which, the new media technology has also been widely used. This paper takes new media as the general environment, and carries out the marketing strategy research of enterprise brand management under this environment. This paper believes that new media can provide certain advantages for enterprise brand marketing, and has a positive role in promoting enterprise brand awareness. The key lies in how to use new media well.
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DOI: http://dx.doi.org/10.18686/fm.v7i4.6467
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