Analysis of China's Cross-Border E-Commerce Business Model Innovation Path

Abstract

With the development of e-commerce, cross-border e-commerce is rapidly emerging, which not only brings great benefits to China, but also changes people's traditional purchasing methods. The development of cross-border e-commerce in China started late, and in the context of economic globalization, China's foreign trade has been expanding. At the same time, the rapid progress of Internet technology and the rapid rise of the e-commerce industry have led to the instability of the cross-border trade e-commerce market, the lagging logistics and distribution, and the lack of a sound payment and settlement system and credit system. In order to better promote the healthy, orderly and sustainable growth of China's foreign trade exports, it is necessary to study the innovation path of China's cross-border e-commerce business model and find corresponding solutions so that it can play a greater role in international trade.