Problems and Countermeasures of Cross-Border e-Commerce from the Perspective of New Retail
Abstract
In recent years, cross-border e-commerce has developed rapidly to promote global trade. With the emergence of the word "new retail", the traditional cross-border e-commerce has been unable to meet the needs of consumers, so it is necessary to transform to new retail e-commerce. At present, there are some problems in cross-border e-commerce, such as high logistics cost, scarcity of professional counterparts, imperfect third-party cross-border payment system, difficulty in commodity quality identification and so on, which can be made up for in the new retail era. Therefore, this paper will analyze the defects of cross-border e-commerce from the perspective of new retail, and put forward the relevant countermeasures between countries as a reference.
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DOI: http://dx.doi.org/10.18686/fm.v7i4.6472
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