The Influence of E-Commerce Service Quality on Guizhou Consumer Satisfaction with Online Shopping of Agricultural Products

Abstract

With the popularization of computer networks and the advancement of information technology, online shopping has become a meaningful way. Online shopping of agricultural products is becoming a new growth trend. The development speed of China's agricultural e-commerce platform is astonishing; from the perspective of customers, improving the experience and service level of the e-commerce platform to achieve participation and loyalty has become operators' focus. Convenience, safety, customer service, product quality, after-sales service, and other influencing factors are more important. The three research objectives are; to explore the satisfaction of consumers buying agricultural products online in Guizhou, to evaluate the influencing factors of e-commerce quality on consumers' satisfaction with purchasing agricultural products in Guizhou, and to improve the future e-commerce development of agricultural products in Guizhou.