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The Influencing factors of Customer Satisfaction Strategy on Liquor Consumption Intention in Sichuan

Feng Liu


The official business strategies and user preferences restrict the sustainable development of the liquor industry. The increasing market demand brings innovative requirements to alcohol producers and shows a new trend for the future development of liquor sales in Sichuan. The liquor industry develops the patterns of sales and customer strategies to promote more extensive sales in the competitive markets through the influencing factors of perceived value, perceived quality, and service quality relating to customer satisfaction which extends to purchase intention. The three research objectives are; to explore the satisfaction level affecting Sichuan liquor consumers, to analyze the influencing factors of satisfaction strategies relating to purchase intention for Sichuan consumers, and to suggest practical solutions for improving liquor sales strategies in sustainable liquor sales in Sichuan.


Influencing Factors; Customer Satisfaction Strategy; Liquor Consumption Intention

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DOI: http://dx.doi.org/10.18686/fm.v7i5.6512