• Login
  • Register
  • Search

Research on the Influence Mechanism of Online Short Video on Chongqing Young People's Travel Consumption Intention

Wei Wu


Social media has significantly affected the tourism and hospitality industry. Among diverse social media platforms, short video apps represented by TikTok or Douyin have considerably changed the tourism industry. As a new mobile technology platform, short video apps changed how users obtain travel information, make travel plans, and share the travel experience. Considering the latest technology of short video apps and their influence on tourism, this research aims to explore the influencing factors of video quantity, innovation, interaction, openness, and content richness relating to Chongqing's young travelers' consumption intention. The three research objectives are; to explore the centralized characteristics and advantages of short online videos, to test the impact of short online videos on the willingness of young people to travel to optimize the development of online short videos, and increase the consumption willingness of youth tourism groups.


Online Short Video; Chongqing Young People; Travel Consumption Intention

Full Text:


Included Database


Lou Y. et al. (2022). Research on the influencing factors of college students' consumption behavior in the context of social e-commerce. National Circulation Economy. Vol 2, p.4-9.

Gao G. et al. (2021). A study on the adoption intention of online food ordering users on short video platforms: Based on the technology acceptance model. Food Research. Vol 38(03), p.29-36.

Wang L. and Xin H. (2021). Analysis of the factors influencing the consumption of short videos on college students in the new media era. China Market. Vol 16, p.196-198.

DOI: http://dx.doi.org/10.18686/fm.v7i5.6526