Influencing Factors of Micro-Business Shopping Mode on Consumers’ Purchase Intention in Sichuan
Abstract
In recent years, sports and leisure product sales are no longer contained to general consumers and are visible on school campuses and classrooms. To better understand this phenomenon of students’ sports purchased to be used as sport and casual wear, based on the influencing factors of consumption conditions, service quality, consumption atmosphere, perceived ease of use, perceived trust, and perceived usefulness relating to purchase intention. The three research objectives are; to analyze the influence of Sichuan college students’ purchase intention of sports and leisure products, to explore the influencing mechanism between influencing factors and college students’ purchase intention, and to suggest the sustainable development of the sports and leisure industry and improvement of consumption choices for Sichuan college students.
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DOI: http://dx.doi.org/10.18686/fm.v7i5.6531
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