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Study of the Compatibility of Fast-Food Co-Branding Strategy Affecting Chengdu Consumer Purchase Intention

Yukun Xu


The daily task of the teacher is to improve the quality of education and direct students to be model students, competent, intelligent, and dignified. It is not easy for a teacher to direct students to become better people. The teacher has a monthly salary that is not so large that the teacher needs additional money so that the teacher's life is guaranteed and prosperous. Incentives are extra rewards that will be given to teachers. Not all teachers have the same number of incentives, and all teachers will get an incentive according to their performance. Decision support systems are needed in determining the number of incentives that will be given to the teacher so that the acceptance of incentives will be more equitable by applying this method, incentives issued by parties who will be more optimal and targeted. The influencing factors of incentive motivation, welfare motivation, promotional motivation, performance motivation, training motivation, and environmental motivation relating to teacher job satisfaction are studied in this paper. The three research objectives are; to explore the job satisfaction of teachers in private institutions of higher learning in Ningxia, to test the impact of the private higher teacher incentive system on teacher job satisfaction, and to provide feasible suggestions for optimizing the incentive system of private institutions of higher learning.


Teacher Incentive System; Ningxia Private Colleges; Teachers’ Job Satisfaction

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DOI: http://dx.doi.org/10.18686/fm.v7i5.6532