Influence Mechanism of Sustainable Development of New Energy Vehicles Affecting Chengdu Consumers’ Purchase Intention

Abstract

Green purchasing behavior is of great significance to the realization of carbon reduction goals for the Chengdu area. This study uses new energy vehicles to explore the driving factors of green purchase through psychological perceived quality, product quality, product image, corporate image, and policy support, which are the main factors of green purchase. The behavior motivation indirectly affects green investment through behavior intention concerning the environmental effects. The three research objectives are; to analyze the influence of green innovation on consumers’ brand selection, to explore economic factors of new energy vehicles and government policy factors affecting customers’ behavior in the purchase intention, and to suggest the improvement of service and product quality based on the market demand.