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Research on Brand Marketing Strategy in the New Media Era

Shanwei Li


As the continuous development of the times, modern information technology has been widely used and gradually becoming part of people’s lives, prompting the constant innovation of China’s enterprises in management. In the new media era, China’s small and medium-sized enterprises (SMEs) get some development opportunities in brand marketing. Based on this, this article first explains the present situation of the marketing of SMEs in the new media era and then studies the brand marketing strategies.


New Media; Brand Marketing; Small and Medium-Sized Company

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DOI: http://dx.doi.org/10.18686/fm.v7i5.6551